Using LinkedIn to Grow and Expand Your Business

TAP INTO THE WEB’S SINGLE MOST UNDER-RATED,
LEAD-GENERATING SOCIAL NETWORK

Dear Business Owner,

You are missing the boat on this one.

I don’t want to sound harsh here, but if you are like the VAST majority of business owners or entrepreneurs there is a very high chance that you are not taking advantage of the web’s most under-rated social network: LinkedIn

Even the non-computer-savvy business owners realize the power of Facebook, and more and more are even getting on the Twitter bandwagon – yet LinkedIn barely gets a mention.

WHY???

I don’t know. I can’t even wrap my head around it! It is utterly confusing that people aren’t taking advantage of this social network. LinkedIn isn’t some minor player. It is a big time social network. It might not be boasting Facebook numbers but it still has…

OVER 100 MILLION MEMBERS!

Yeah, over 100 million. We are talking Twitter numbers here. LinkedIn is no joke. It is a serious player in the realm of social networking. In fact, serious is a great way to describe LinkedIn. Twitter and Facebook users are so used to spam that every offer they see on those networks is greeted with wariness and distrust. You are in business, you know first impressions count! Imagine trying to close a sale in person after you walk in and the business owner instantly distrusts you. How many sales are you going to close?

When it comes to user trust, LinkedIn BLOWS away the competition. According to a recent study, only 28% of Twitter users trusted the information they received on that network. Facebook was even worse, coming in at 23% trust. LinkedIn?

A WHOPPING 82% OF LINKEDIN USERS TRUSTED
THE INFORMATION THEY RECEIVED THERE!

So, when you are interacting with people on LinkedIn they are much, much, much more willing to trust you when you approach them with your proposal, friend request or even straight up offer. LinkedIn doesn’t have the huge member numbers of Facebook, but it has 4x as much trust. Everyone knows the importance of trust in the business world. You don’t have much if you don’t have trust.

Another great thing about LinkedIn is the high level of professionalism on the site. The site isn’t full of a bunch of random people, it is usually professionals who are looking to network. No one will be surprised you want to network with them, since that is why they are there. You can also get your offer, service or brand in front of DECISION MAKERS.

80% OF LINKEDIN USERS INFLUENCE BUSINESS
DECISIONS AT THEIR COMPANY

How is that for a stat?

Facebook and Twitter are the ultimate guessing games. With LinkedIn, you know two things. People will be more open to your offer, and these people are influential.

By this point, you must be intrigued. The last two stats alone should instantly catch the eye of the savvy business owner. I don’t want to insult your intelligence, so at this point I will assume you are sold on the idea of LinkedIn (I mean, who wouldn’t be?). Now the problem is…

WHERE CAN YOU LEARN HOW TO TURN LINKEDIN INTO THE
ULTIMATE LEAD GENERATION TOOL?

Well, just leave that to me. I have compiled all the LinkedIn information you will need into one handy guide. Presenting…